Piurify - Sophie Society

$225K to $674K Monthly Revenue for Piurify Water Bottles

Total Revenue From $225k To $674k/Month
56% Increase In Clickthrough-Rate
Video Ads Turned On New Revenue Stream

Ankur Sandhu

Dr. Raindrop

The Results

By implementing a multi-faceted advertising strategy right before the market matured, we were able to turn the market demand into a massive success for Piurify.

The newly created campaign structure allowed us to capture the market demand for hydrogen water bottles swapping over from social media sites like Instagram and Tiktok. In February 2025, sales hit an all time high of $674K.

The new ad types were a primary driver of this growth. Sponsored Brand video campaigns contributed a new stream of revenue, while the Sponsored Display remarketing campaigns added yet another new untapped monthly stream of revenue.

About The Brand

Piurify is a premium brand in the competitive hydrogen water bottle market. The product has a unique dual benefit: it not only infuses water with hydrogen but also has a built-in filter that removes contaminants like chlorine. This positions them uniquely between the wellness and water purification categories.

Facing A Huge, Untapped Opportunity

When we took over the account in late 2024, the brand was facing a huge, untapped opportunity. A wave of organic interest in hydrogen water was building on social media (TikTok, YouTube), but the existing advertising strategy wasn’t set up to capitalize on it.

Upon onboarding the brand, we realized several key issues:

Surging Market Hype

A huge surge in search volume for hydrogen water bottles was on the horizon, but without the right organic ranking strategy, inventory preparation and product listing optimization, this surge in traffic was hard to capture.

1 Underutilized Ad Types

The brand wasn’t using Sponsored Brands and Sponsored Display campaigns whatsoever, leaving significant sales on the table.

2 Lack of Keyword Segmentation

The existing campaigns weren’t very segmented, which made it difficult to target different buyer intent groups (e.g., hydrogen vs. water filter pitchers vs water distillers) and measure what customer groups were performing best.

3 Creative & Education Gaps

No simple demo videos or side-by-side visuals to explain why hydrogen bottles are better than regular ones. Shoppers didn’t “get it” so conversions suffered, and we couldn’t fully use high-performing Sponsored Brand Video placements.

4 No Competitor Defense/Offense

Competitors’ ads sat on our pages and we weren’t targeting theirs. Without ASIN/category targeting to defend our listings or win shoppers on rival products, we lost ready-to-buy traffic.

5 Preparing Piurify For the Rising Market Tide

After we did a full account audit, we carefully built out a new campaign structure to scale intentionally, meet the rising market tide and position Piurify as a trusted brand in the niche.

Here’s what we implemented:

Launching High Performing Sponsored Display Campaign Types

We shifted significant budget towards Sponsored Display campaigns. The focus was on “remarketing” campaigns, targeting shoppers who had previously viewed our product’s detail pages. This was critical for recapturing the large influx of new shoppers from the market hype and worked in perfect synergy with the brand’s Lightning Deals.

1 Expanding Into New Categories

We leveraged the product’s unique filtering feature by expanding into the high-traffic category of “pitcher water filters.” This allowed us to reach an entirely new audience segment and generate additional sales.

2 Strategic Keyword Discovery & Graduation

We introduced our PPC data loop strategy. This system lets us continuously find new, profitable search terms. Automatic and phrase/broad match campaigns were used for the discovery of search terms, and then “graduated” into exact-match targeting campaigns. This allowed us to precisely control bids, budgets and placements modifiers.

3

4

5 1500 → 4400

Orders/Month

$225K → $674K/Month

Revenue

56%

CTR Relative Increase

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$225K to $674K Monthly Revenue for Piurify Water Bottles

The Results

The Results

About The Brand

Facing A Huge, Untapped Opportunity

Surging Market Hype

1

Underutilized Ad Types

2

Lack of Keyword Segmentation

3

Creative & Education Gaps

4

No Competitor Defense/Offense

5

Preparing Piurify For the Rising Market Tide

Launching High Performing Sponsored Display Campaign Types

1

Expanding Into New Categories

2

Strategic Keyword Discovery & Graduation

3

Sponsored Products Overhaul

4

Sponsored Brands Video + Education-First Listings

5

1500 → 4400

Orders/Month

$225K → $674K/Month

Revenue

56%

CTR Relative Increase

Rank And Profit With Us

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